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Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and PR Smith.

By: Chaffey, Dave
Contributor(s): Smith, Paul Russell
Call number: 658.872 C433E 2013 Material type: materialTypeLabelBookPublisher: London ; New York : Routledge/Taylor & Francis Group, 2013. Edition: 4th ed.Description: xxi, 613 p. : ill., charts.ISBN: 9780415533379 (pbk.).Subject(s): Internet marketing
Contents:
Introduction to e-marketing -- Remix -- E-models -- E-customers -- Social media marketing -- Site design -- Traffic building -- e-CRM -- Managing digital marketing -- E-planning.
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หนังสือทั่วไป CL_General Book 658.872 C433E 2013 (Browse shelf) Available 1 1000177592

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