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Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu.

Contributor(s): Hinterhuber, Andreas | Liozu, Stephan
Call number: 658.816 I58 Material type: materialTypeLabelBookPublisher: London ; New York : Routledge/Taylor & Francis Group, 2013. Description: xix, 416 p. : ill., charts.ISBN: 9780415521642 (pbk.).Subject(s): Pricing | Marketing -- Technological innovations
Contents:
Part I. Introduction. 1, Innovation in pricing: introduction -- Part II. Innovation in organizing the pricing function. 2, The organizational design of the pricing function in firms: a centre-led management approach. 3, Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry. 4, CEO championing of pricing and the impact on firm performance. 5, Who is in charge of value? The emerging role of chief value officer. 6, B2B pricing systems: proving ROI -- Part III. Innovation in pricing strategy. 7, Innovation in B2B pricing. 8, Why segmentation matters. 9, The five fundamental value factors. 10, The journey to pricing excellence: the case of a mid-sized manufacturing firm. 11, Pricing processes in fast paced business-to-business setting. 12, Pricing due diligence in the mergers and acquisition process. 13, Busting the four fatal myths in pricing. 14, Creating and communicating customer value: how companies can set premium prices that customers are willing to pay. 15, Pricing strategies for recessionary times. 16, A zero-based approach to the pricing strategy -- Part IV. Innovation in pricing tactics. 17, Using economic value communication to bend business-to-business buyers’ value perceptions. 18, Value: distilling the essence. 19, Innovations in determining willingness-to-pay for B2B companies. 20, Cross-functional collaboration in value-based pricing. 21, Implementing effective pricing strategies: tools for tracking prices. 22, Winning on the margin: the B2B value imperative. 23, The thick and thin tails of pricing -- Part V. Psychological aspects of pricing. 24, Behavioral aspects of pricing. 25, Research on odd prices: dead end or field of potential innovation?. 26, Applying consumer psychology to software pricing -- Part VI. The next frontier. 27, The next frontier of the pricing profession.
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หนังสือทั่วไป CL_General Book 658.816 I58 (Browse shelf) Available 1 1000177613

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