Search engine optimization for dummies / by Peter Kent.
By: Kent, PeterCall number: 025.04 K37S 2012 Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2012. Edition: 5th ed.Description: xx, 436 p. : ill.ISBN: 9781118336854 (pbk.).Subject(s): Web search engines
Surveying the search engine landscape -- Search results, deconstructed -- Your one-hour, search engine-friendly web site makeover -- Beating the competition - planning a powerful search engine strategy -- Making your site useful and visible -- Picking powerful keywords -- Creating pages that search engines love -- Avoiding things that search engines hate -- Dirty deeds, done dirt cheap -- Bulking up your site - competing with content -- Finding traffic through local-search marketing -- Getting your pages into the search engines -- Submitting to the directories -- Product search: remember the shopping directories and retailers -- Using link popularity to boost your position -- Finding sites to link to yours -- Even more great places to get links -- Social networking - driven by drivel -- Video: putting your best face forward -- When Google bites back: a guide to catastrophe -- Ten things to know and do when picking an SEO firm --Ten-plus myths and mistakes -- Ten-plus ways to stay updated -- Ten-plus useful things to know.