Promoting and marketing events : theory and practice / Nigel Jackson.
By: Jackson, Nigel ACall number: 394.2 J13P Material type: BookPublisher: London ; New York : Routledge/Taylor & Francis Group, 2013. Description: xx, 254 p. : ill., charts.ISBN: 9780415667333 (pbk.).Subject(s): Special events -- Marketing | Special events -- Public relations
Introduction - what is event marketing and public relations? -- Communication and persuasion within events -- Marketing your event -- The importance of a marketing strategy -- The event marketing mix -- Understanding the consumers of your event -- Building your reputation - the use of public relations -- Gaining visibility - marketing public relations (MPR) -- Using media relations -- Corporate public relations - building your reputation -- Promoting your event online -- Conclusion -- Appendix: Website coding sheet.