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Business : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.

By: Ferrell, O. C
Contributor(s): Hirt, Geoffrey A. | Ferrell, Linda
Call number: 650 F383B 2014 Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill/Irwin, c2014. Edition: 9th ed., International ed.Description: xxxiv, 616 p. : ill., charts.ISBN: 9781259060526 (pbk.).Subject(s): Management -- United States | Business
Contents:
The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets.
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 650 F383B 2014 (Browse shelf) Available 1 1000180161

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