Business : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.
By: Ferrell, O. C
Contributor(s): Hirt, Geoffrey A. | Ferrell, Linda
Call number: 650 F383B 2014 Material type: 
BookPublisher:
New York, N.Y. :
McGraw-Hill/Irwin,
c2014.
Edition: 9th ed., International ed.Description: xxxiv, 616 p. : ill., charts.ISBN: 9781259060526 (pbk.).Subject(s): Management -- United States | Business
Contents:
The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets.
| Item type | Location | Call number | Status | Date due | Copy No. | Barcode |
|---|---|---|---|---|---|---|
|
CL_General Book | 650 F383B 2014 (Browse shelf) | Available | 1 | 1000180161 |
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