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Media, telecommunications, and business strategy / Richard A. Gershon.

By: Gershon, Richard A
Call number: 384.068 G381M 2013 Material type: materialTypeLabelBookPublisher: New York ; London : Routledge/Taylor & Francis Group, 2013. Edition: 2nd ed.Description: xvi, 435 p. : ill.ISBN: 9780415517652 (pbk.).Subject(s): Telecommunication -- Management | Mass media -- Management
Contents:
Part I. The media and telecommunications industry structure. 1, Media and telecommunications economics I: principles of market structure, supply and pricing and business conduct. 2, Media management and strategic planning. 3, Broadcast television. 4, Cable television. 5, The transnational media corporation. 6, Media and telecommunications economics II: principles of common carriage and enhanced information services. 7, Telephony. 8, Mobile telephone and wireless communication. 9, The Internet: electronic commerce and social media. 10, Satellite communication -- Part II. Media and telecommunications management. 11, Innovation and technology management. 12, Media management and telecommunications: principles of management theory and application. 13, Telecommunications and financial management. 14, Media and telecommunications marketing. 15, Leadership and change management.
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หนังสือทั่วไป CL_General Book 384.068 G381M 2013 (Browse shelf) Available 1 1000180294

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