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Branding in a competitive marketplace / Rajat K. Baisya.

By: Baisya, Rajat K
Call number: 658.827 B163B Material type: materialTypeLabelBookPublisher: New Delhi : Sage Response, 2013. Description: xxxi, 229 p. : charts.ISBN: 9788132110590 (pbk.).Subject(s): Branding (Marketing) | Brand name products | Strategic planning
Partial contents:
Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Branding strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through relationships -- Brand accounting and brand valuation.
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หนังสือทั่วไป CL_General Book 658.827 B163B (Browse shelf) Available 1 1000180561

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