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Audience research methodologies : between innovation and consolidation / edited by Geoffroy Patriarche ... [et al.].

Contributor(s): Patriarche, geoffroy
Call number: 302.23072 A911 Material type: materialTypeLabelBookSeries: Routledge studies in European communication research and education. Publisher: New York, N.Y. ; London : Routledge/Taylor & Francis Group, 2014. Description: xii, 256 p. : charts.ISBN: 9780415827355 (hbk.).Subject(s): Mass media -- Audiences -- Research
Contents:
Audience conceiving among journalists: integrating social-organizational analysis and cultural analysis through ethnography -- Audience research methods: facing the challenges of transforming audiences -- Triangulation as a way to validate and deepen the knowledge about user behavior: a comparison between questionnaires, diaries and traffic measurements -- Participatory design as an innovative approach to research on young audiences -- Researching audience participation in museums: a multimethod and multisite interventionist approach -- Researching ethnic minority groups as audiences: implementing culturally appropriate research strategies -- Exploring the potential of creative research for the study of imagined audiences: a case study of Estonian students' sketches on the typical Facebook users -- Analyzing online social networks from a user perspective: a quantitative-qualitative framework -- Virtual shadowing, online ethnographies and social networking studies -- Digging the web: promises and challenges of using Web 2.0 tools for audience research -- Twitter and social TV: microblogging as a new approach to audience research -- An evaluation of the potential of Web 2.0 APIs for social research -- Audiences, audiences everywhere - measured, interpreted and imagined.
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