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The social media industries / edited by Alan B. Albarran.

Contributor(s): Albarran, Alan B.
Call number: 384.33 S678 Material type: materialTypeLabelBookSeries: Media management and economics. Publisher: New York, N.Y. ; London : Routledge/Taylor & Francis Group, 2013. Description: xx, 250 p. : charts.ISBN: 9780415523196 (pbk.).Subject(s): Internet industry | Internet marketing -- Social aspects | Social media -- Economic aspects | Mass media -- Economic aspects | Electronic commerce -- Social aspects
Partial contents:
A history of the social media industries -- The paradoxes of social media: a review of theoretical issues -- Business models of most-visited U.S. social networking sites -- Social media marketing -- Social media content -- Social media and the value of truth: navigating the web of morality -- Traditional news media’s use of social media -- Privacy and social media -- Uses and gratifications of Facebook members 35 years and older -- Social media and young Latinos -- Bridging the great divide: African American and Asian American use of social media -- The social media industries: summary and future directions.
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หนังสือทั่วไป CL_General Book 384.33 S678 (Browse shelf) Available 1 1000180948

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