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Communicate to inspire : a guide for leaders / Kevin Murray.

By: Murray, Kevin
Call number: 658.45 M982C Material type: materialTypeLabelBookPublisher: London, U.K. ; Philadelphia, Pa. : Kogan Page, 2014. Description: xv, 259 p. : charts.ISBN: 9780749468149 (pbk.).Subject(s): Chief executive officers | Communication in management | Leadership
Introduction: the inspiration gap -- The new leader -- Leadership: the greatest intangible asset of them all -- The 12 principles of inspiring leadership communication -- Be yourself better: why passion and conviction are essential to inspiring leaders -- The vision thing: how to think about purpose, values and the future -- Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance -- Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals -- It’s all about them: how to become more effective by being more focused on people and behaviours -- The listening leader: why you need to listen louder -- Sending signals: how you inspire - or demotivate - without saying a word -- Purposeful, persuasive stories: how you can use stories to drive action and shape culture -- Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people -- Winning in the court of public opinion: why you must always prepare properly for public platforms -- When words really matter: why some are simply much more persuasive than others -- Why leaders should embrace social media: the six reasons you should be more engaged -- What is your leadership inspiration quotient? how to make the intangible more tangible.
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หนังสือทั่วไป CL_General Book 658.45 M982C (Browse shelf) Available 1 1000181659

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