Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.
By: Johansson, Johny K
Contributor(s): Carlson, Kurt A.
Call number: 658.827 J65C Material type: 
BookPublisher:
Thousand Oaks, Calif. :
Sage,
c2015.
Description: xi, 258 p. : ill., charts.ISBN: 9781452242873 (pbk.).Subject(s): Branding (Marketing) -- Management | Strategic planning
| Item type | Location | Call number | Status | Date due | Copy No. | Barcode |
|---|---|---|---|---|---|---|
|
CL_General Book | 658.827 J65C (Browse shelf) | Available | 1 | 1000182693 |
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