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Think new ASEAN! : rethinking marketing towards ASEAN economic community / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.

By: Kotler, Philip
Contributor(s): Kartajaya, Hermawan | Hooi, Den Huan
Call number: 658.800959 K87T Material type: materialTypeLabelBookPublisher: [Singapore] : McGraw-Hill Education (Asia), c2015. Description: xiv, 247 p. : charts.ISBN: 9789814595162 (hbk.).Subject(s): Marketing -- Southeast Asia | Brand name products -- Southeast Asia -- Marketing | Business enterprises -- Southeast Asia
Contents:
The impact of ICT on ASEAN -- The impact of globalization on ASEAN -- The future market of ASEAN -- Compete for ASEAN customers -- Local champions -- Local champions going ASEAN -- Multinationals focusing on ASEAN -- ASEAN vision, local action -- Global value, ASEAN strategy, local tactics.
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หนังสือทั่วไป CL_General Book 658.800959 K87T (Browse shelf) Available 1 1000183293

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