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Digital business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.

By: Chaffey, Dave
Call number: 658.872 C433D 2015 Material type: materialTypeLabelBookPublisher: Harlow, U.K. : Pearson Education, 2015. Edition: 6th ed.Description: xxxi, 680 p. : ill., charts.ISBN: 9780273786542 (pbk.).Subject(s): Business enterprises -- Computer networks | Electronic commerce
Contents:
Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- Analysis and design -- Digital business service implementation and optimisation.
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หนังสือทั่วไป CL_General Book 658.872 C433D 2015 (Browse shelf) Available 1 1000183288

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