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Strategic management for tourism, hospitality and events / Nigel Evans.

By: Evans, Nigel
Call number: 910.684 E92S 2015 Material type: materialTypeLabelBookPublisher: Abingdon, U.K. ; New York, N.Y. : Routledge/Taylor & Francis Group, 2015. Edition: 2nd ed.Description: xx, 708 p. : charts.ISBN: 9780415837248 (pbk.).Subject(s): Strategic planning | Hospitality industry -- Management | Tourism -- Management
Partial contents:
Strategy and strategic objectives for tourism, hospitality and event organizations -- Introduction to strategy for tourism, hospitality and events -- Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organizations: the human resources context -- Tourism, hospitality and event organizations: the financial context -- Tourism, hospitality and event organizations: the products and markets context -- The external environment for tourism, hospitality and event organizations: the macro context -- The external environment for tourism, hospitality and event organizations: the micro context -- SWOT analysis for tourism, hospitality and event organizations -- Competitive strategy and strategic direction for tourism hospitality and event organizations -- Strategic methods for tourism, hospitality and event organizations -- Strategic evaluation and selection for tourism, hospitality and event organizations -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and tourism, hospitality and event organizations: theory and practice
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หนังสือทั่วไป CL_General Book 910.684 E92S 2015 (Browse shelf) Available 1 1000185557

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