Branding for the public sector : creating, building and managing brands people will value / Paul Temporal.
By: Temporal, PaulCall number: 352.748 T288B Material type: BookPublisher: Chichester, U.K. : John Wiley & Sons, 2015. Description: viii, 279 p. : ill., charts.ISBN: 9781118756317 (hbk.).Subject(s): Government marketing | Government publicity | Public relations and politics | Branding (Marketing)
The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand: visions, values, emotions and personalities -- Brand positioning -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding.
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|CL_General Book||352.748 T288B (Browse shelf)||Available||1||1000183976|
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|352.4 B214F Financial management and accounting in the public sector||352.4 S458P Public finance||352.60973 P997H 2004 Human resources management for public and nonprofit organizations||352.748 T288B Branding for the public sector :||352.749 S774I Introducing government use of patents on essential medicines in Thailand, 2006-2007 :||352.7490959 C737 Comparative assessment study of patent and trademark offices in Southeast Asia.||352.7490959 C737 Comparative assessment study of patent and trademark offices in Southeast Asia.|