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Branding for the public sector : creating, building and managing brands people will value / Paul Temporal.

By: Temporal, Paul
Call number: 352.748 T288B Material type: materialTypeLabelBookPublisher: Chichester, U.K. : John Wiley &​ Sons, 2015. Description: viii, 279 p. : ill., charts.ISBN: 9781118756317 (hbk.).Subject(s): Government marketing | Government publicity | Public relations and politics | Branding (Marketing)
Contents:
The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand: visions, values, emotions and personalities -- Brand positioning -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding.
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