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Strategic communication / edited by Robert L. Heath and Anne Gregory.

Contributor(s): Heath, Robert Lawrence | Gregory, Anne
Call number: 658.45 S898 (R.) Material type: materialTypeLabelBookSeries: Sage benchmarks in communication Publisher: London : Sage, 2015. Description: 4 v.ISBN: 9781446275832 (set) (hbk.).Subject(s): Communication in organizations | Business communication | Communication in management
Contents:
v. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/​diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.
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Item type Location Call number Unit Status Date due Copy No. Barcode
หนังสืออ้างอิง/วิทยานิพนธ์/สิ่งพิมพ์รัฐบาล CL_Reference Book 658.45 S898 (Browse shelf) v. 1 Not for Loan 1 1000184176
หนังสืออ้างอิง/วิทยานิพนธ์/สิ่งพิมพ์รัฐบาล CL_Reference Book 658.45 S898 (Browse shelf) v. 2 Not for Loan 2 1000184177
หนังสืออ้างอิง/วิทยานิพนธ์/สิ่งพิมพ์รัฐบาล CL_Reference Book 658.45 S898 (Browse shelf) v. 3 Not for Loan 3 1000184178
หนังสืออ้างอิง/วิทยานิพนธ์/สิ่งพิมพ์รัฐบาล CL_Reference Book 658.45 S898 (Browse shelf) v. 4 Not for Loan 4 1000184179

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