Be a network marketing leader : build a community to build your empire / Mary Christensen.Call number: 658.872 C554B Material type: BookPublisher: New York, N.Y. : American Management Association, c2016. Description: viii, 210 p.ISBN: 9780814436820 (pbk.).Subject(s): Multilevel marketing | Direct marketing
The power of network marketing -- The first steps to building your empire -- Developing a community -- Create an upbeat, can-do culture -- Engage your team members on Facebook -- Healthy relationships = healthy business -- Walking the talk -- Your contacts list is king! -- Maximizing the potential of social media -- Use trade shows and events to expand your prospect pool -- Sponsoring wide and deep -- Effective communication is job #1 -- Use print materials that reflect your best -- Connect with audiences by sharing your story -- Techniques for creating an engaged community -- Get the benefits of coaching without sapping your time -- How to guide your vulnerable rookies -- Chief cheerleader: celebrate everything! -- How to motivate with competition -- Be a great conductor! -- Embracing change-your competitive edge.