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Social media marketing : theories & applications / Stephan Dahl.

By: Dahl, Stephan
Call number: 658.872 D131S Material type: materialTypeLabelBookPublisher: London : Sage, 2015. Description: xi, 268 p. : ill., charts.ISBN: 9781446280744 (pbk.).Subject(s): Social media | Internet marketing -- Social aspects | Internet marketing
Contents:
Consumer tribes and communities -- Users and co-creation of value -- Brand and anthropomorphic marketing -- Traditional social media platforms -- Gaming and hybrid platforms -- Mobile and location-based platforms -- Persuasiveness -- Engagement -- Electronic word of mouth (eWOM) -- Measurement, metrics and analytics -- Cross-cultural aspects and implications -- Privacy, ethical and legal issues -- Afterword: where next for social media marketing?.
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หนังสือทั่วไป CL_General Book 658.872 D131S (Browse shelf) Available 1 1000186643

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