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E-Commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By: Laudon, Kenneth C
Contributor(s): Traver, Carol Guercio
Call number: 658.872 L372E 2018 Material type: materialTypeLabelBookPublisher: Harlow, England : Pearson Education, c2018. Edition: 13th ed., Global ed.Description: 909 p. : ill., charts.ISBN: 9781292211688 (pbk.).Other title: Cover title: E-commerce 2017 : business, technology, societySubject(s): Information technology | Internet marketing | Electronic commerce
Contents:
Introduction to E-commerce -- E-commerce infrastructure -- Building an E-commerce presence -- E-commerce security and payment systems -- E-commerce business strategies -- E-commerce marketing and advertising -- Social, mobile, and local marketing -- Ethics, law, and E-commerce -- Online media -- Online communities -- E-Commerce retailing and services -- B2B E-commerce.
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.872 L372E 2018 (Browse shelf) Available 1 1000188123
หนังสือทั่วไป CL_General Book 658.872 L372E 2018 (Browse shelf) Available 2 1000188124

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