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International business / Simon Collinson, Rajneesh Narula, Alan M. Rugman.

By: Collinson, Simon
Contributor(s): Narula, Rajneesh | Rugman, Alan M.
Call number: 658.049 C713I 2017 Material type: materialTypeLabelBookPublisher: Harlow, England : Pearson Education, 2017. Edition: 7th ed.Description: xxxvi, 755 p. : ill., charts.ISBN: 9781292064390 (pbk.).Subject(s): International business enterprises -- Management
Contents:
Part 1. The world of international business. 1, An introduction to international business. 2, General frameworks in international business. 3, Multinational enterprises, innovation, and competitiveness -- Part 2. The environment of international business. 4, International politics. 5, International culture. 6, International trade. 7, International financial markets and institutions -- Part 3. International business strategies. 8, Multinational strategy. 9, Organizing strategy. 10, Corporate strategy and national competitiveness. 11, Multinational enterprises as responsible stakeholders -- Part 4. Functional area strategies. 12, Production strategy. 13, Marketing strategy. 14, Human resource management strategy. 15, Political risk and negotiation strategy. 16, International financial management -- Part 5. Regional strategies. 17, European Union. 18, Japan. 19, North America. 20, Emerging economies. 21, China.
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.049 C713I 2017 (Browse shelf) Available 1 1000188238
หนังสือทั่วไป CL_General Book 658.049 C713I 2017 (Browse shelf) Available 2 1000188239

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