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Content marketing strategies for dummies / by Stephanie Diamond.

By: Diamond, Stephanie
Call number: 658.872 D537C Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley &​ Sons, c2016. Description: xii, 386 p. : ill.ISBN: 9781119154549 (pbk.).Subject(s): Marketing -- Social aspects | Target marketing | Social media | Internet marketing
Contents:
Part 1. Getting started with content marketing strategies. 1, Establishing your content marketing strategy. 2, Capturing your customer's attention. 3, Understanding your business model and brand. 4, Facilitating buy-in from your team. 5, Putting your content marketing plan and presentation together -- Part 2. Uncovering the customer experience. 6, Dipping into customer data. 7, Discovering buyer personas. 8, Taking the buyer's journey. 9, Embracing sales enablement -- Part 3. Creating actionable content. 10, Examining your content plan. 11, Exploring content types. 12, Storytelling for content marketers. 13, Creating processes and systems for your content -- Part 4. Developing channel promotions. 14, Examining channel plans. 15, Sharing your content. 16, Looking at paid, earned, shared, and owned media. 17, Delving into syndication and guest posting. 18, Working with influencers -- Part 5. Using check-back analysis. 19, Reassessing your business model and brand value. 20, Reviewing your content marketing strategy -- Part 6. The part of tens. 21, Ten problems content marketers face. 22, Top ten blogs on content marketing. 23, Ten free tools for content marketing.
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