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Applied mass communication theory : a guide for media practitioners / Jack Rosenberry and Lauren A. Vicker.

By: Rosenberry, Jack
Contributor(s): Vicker, Lauren A.
Call number: 302.23072 R813A 2017 Material type: materialTypeLabelBookPublisher: New York, N.Y. ; London : Routledge/Taylor &​ Francis Group, 2017. Edition: 2nd ed.Description: xiv, 296 p. : charts.ISBN: 9781138689121 (pbk.).Subject(s): Mass media -- Research | Mass media -- Philosophy
Contents:
Theory and the study of communication -- Historical developments in mass communication theory -- The individual perspective on mass communication theory -- The sociological perspective on mass communication theory -- The alternative paradigms of critical and cultural studies -- Theories of international communication -- Research principles and practices -- Quantitative research methods -- Qualitative research methods -- Completing a student research project -- Beyond theory and research: taking what you've learned to the real world of work.
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