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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Solomon, Michael R
Call number: 658.8342 S689C 2018 Material type: materialTypeLabelBookPublisher: Harlow, England : Pearson Education, c2018. Edition: 12th ed., Global ed.Description: 623 p. : ill.ISBN: 9781292153100 (pbk.).Subject(s): Consumer behavior
Contents:
Section 1. Foundations of consumer behavior. 1, Buying, having, and being: an introduction to consumer behavior. 2, Consumer and social well-being -- Section 2. Internal influences on consumer behavior. 3, Perception. 4, Learning and memory. 5, Motivation and affect. 6, The self: mind, gender, and body. 7, Personality, lifestyles, and values -- Section 3. Choosing and using products. 8, Attitudes and persuasive communications. 9, Decision making. 10, Buying, using, and disposing -- Section 4. Consumers in their social and cultural settings. 11, Groups and social media. 12, Income and social class. 13, Subcultures. 14, Culture.
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.8342 S689C 2018 (Browse shelf) Checked out 23/02/2020 1 1000189454

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