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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and P.R. Smith.

By: Chaffey, Dave.
Contributor(s): Smith, Paul Russell.
Call number: 658.872 C433D 2017 Material type: materialTypeLabelBookPublisher: Abingdon ; New York, N.Y. : Routledge/Taylor & Francis Group, 2017Edition: 5th ed.Description: xxvii, 660 p. : ill., charts.ISBN: 9781138191709 (pbk.).Subject(s): Internet marketing
Contents:
Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and CRM -- Managing digital marketing -- Digital marketing plan.
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หนังสือทั่วไป CL_General Book 658.872 C433D 2017 (Browse shelf) Available 1 1000189968

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