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Introduction to mass communication : media literacy and culture / Stanley J. Baran.

By: Baran, Stanley J
Call number: 302.23 B225I 2019 Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill Education, c2019. Edition: 10th ed., International ed.Description: xxv, 396, [35] p. : ill.ISBN: 9781260092363 (pbk.).Subject(s): Mass media | Mass media and culture | Media literacy
Contents:
Part 1. Laying the groundwork. 1, Mass communication, culture, and media literacy. 2, Convergence and the reshaping of mass communication -- Part 2. Media, media industries, and media audiences. 3, Books. 4, Newspapers. 5, Magazines. 6, Film. 7, Radio, recording, and popular music. 8, Television, cable, and mobile video. 9, Video games. 10, The Internet and social media -- Part 3. Strategic communication industries . 11, Public relations. 12, Advertising -- Part 4. Mass-mediated culture in the information age. 13, Theories and effects of mass communication. 14, Media freedom, regulation, and ethics. 15, Global media.
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หนังสือทั่วไป CL_General Book 302.23 B225I 2019 (Browse shelf) Available 1 1000189981

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