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Strategic management in the media : theory to practice / Lucy Kung.

By: Kung, Lucy.
Call number: 302.23068 K96S 2017 Material type: materialTypeLabelBookPublisher: London ; Thousand Oaks, Calif. : Sage, 2017Edition: 2nd ed.Description: xvii, 237 p. : charts.ISBN: 9781473929500 (pbk.).Subject(s): Strategic planning | Mass media -- Management
Contents:
The strategic context -- Strategic concepts for the media industries -- Strategic responses to technological change -- Creativity and innovation -- Culture, mindset and strategy -- Organisation structure and strategy -- Leadership -- Conclusions - the end of the digital beginning.
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หนังสือทั่วไป CL_General Book 302.23068 K96S 2017 (Browse shelf) Available 1 1000189991

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