Normal view MARC view ISBD view

Tourism marketing for small businesses / Steven Pike.

By: Pike, Steven
Call number: 338.47910688 P636T Material type: materialTypeLabelBookPublisher: Oxford : Goodfellow Publishers, c2018. Description: vi, 242 p.ISBN: 9781911396352 (pbk.).Subject(s): Tourism -- Marketing
Contents:
Introduction -- Destination marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 338.47910688 P636T (Browse shelf) Available 1 1000190320

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer