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Tourism marketing for small businesses / Steven Pike.

By: Pike, Steven
Call number: 338.47910688 P636T Material type: materialTypeLabelBookPublisher: Oxford : Goodfellow Publishers, c2018. Description: vi, 242 p.ISBN: 9781911396352 (pbk.).Subject(s): Tourism -- Marketing
Introduction -- Destination marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement.
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หนังสือทั่วไป CL_General Book 338.47910688 P636T (Browse shelf) Available 1 1000190320

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