Communication research : asking questions, finding answers / Joann Keyton.
By: Keyton, JoannCall number: 302.2072 K44C 2019 Material type: BookPublisher: New York, N.Y. : McGraw-Hill Education, c2019. Edition: 5th ed., International student ed.Description: xxv, 331,  p. : charts.ISBN: 9781260085044 (pbk.).Subject(s): Communication -- Research
Section 1. Research basics. 1, Introduction to communication research. 2, The research process : getting started. 3, Research ethics -- Section 2. Quantitative communication research. 4, Introduction to quantitative research. 5, Measurement. 6, Populations, samples, and sample size. 7, Quantitative research designs. 8, Surveys and questionnaires. 9, Descriptive statistics, significance levels, and hypothesis testing. 10, Testing for differences. 11, Testing for relationships. 12, Quantitative analysis of text. 13, Reading and writing the quantitative research report -- Section 3. Qualitative communication research. 14, Introduction to qualitative research. 15, Designing qualitative research. 16, Qualitative methods of data collection. 17, Analyzing qualitative data. 18, Reading and writing the qualitative research report.