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A practical guide to event promotion / Nigel Jackson and Katie Angliss.

By: Jackson, Nigel A
Contributor(s): Angliss, Katie
Call number: 394.20688 J13P Material type: materialTypeLabelBookPublisher: London ; New York, N.Y. : Routledge/Taylor &​ Francis Group, 2018. Description: xvii, 224 p. : ill.ISBN: 9781138915343 (pbk.).Subject(s): Special events -- Marketing | Special events -- Public relations
Contents:
1. Introduction -- Part I. Theoretical underpinning. 2, Communicating with your audiences. 3, Events and communication channels -- Part II. Printed material. 4, Advertising. 5, Direct communication. 6, Media relations. 7, Merchandising -- Part III. Online media. 8, Websites. 9, Social networking sites. 10, Email -- Part IV. Multimedia. 11, Video and audio. 12, Images. 13, Exhibition stands. 14, Conclusion.
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 394.20688 J13P (Browse shelf) Available 1 1000190697

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