Basic and advanced focus groups / David L. Morgan.
By: Morgan, David LCall number: 001.433 M847B Material type: BookPublisher: Thousand Oaks, Calif. : Sage, c2019. Description: xiii, 196 p.ISBN: 9781506327112 (pbk.).Subject(s): Focus groups | Social sciences -- Research -- Methodology
Part I. Basic issues. 1, Introducing focus groups. 2, Uses for focus groups. 3, The importance of interaction -- Part II. Designing focus groups. 4, Research design for focus groups. 5, Group composition, group size, and number of groups. 6, Asking questions in focus groups. 7, Moderating the discussion. 8, Analyzing focus groups -- Part III. Advanced topics and conclusions. 9, Working cross-culturally. 10, Specialized age groups. 11, Online focus groups. 12, Conclusions : future directions for focus groups.