Normal view MARC view ISBD view

Basic and advanced focus groups / David L. Morgan.

By: Morgan, David L
Call number: 001.433 M847B Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, c2019. Description: xiii, 196 p.ISBN: 9781506327112 (pbk.).Subject(s): Focus groups | Social sciences -- Research -- Methodology
Part I. Basic issues. 1, Introducing focus groups. 2, Uses for focus groups. 3, The importance of interaction -- Part II. Designing focus groups. 4, Research design for focus groups. 5, Group composition, group size, and number of groups. 6, Asking questions in focus groups. 7, Moderating the discussion. 8, Analyzing focus groups -- Part III. Advanced topics and conclusions. 9, Working cross-culturally. 10, Specialized age groups. 11, Online focus groups. 12, Conclusions : future directions for focus groups.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 001.433 M847B (Browse shelf) Available 1 1000191019

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer