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Marketing research for the tourism, hospitality and events industries / Bonita Kolb.

By: Kolb, Bonita
Call number: 600 Material type: materialTypeLabelBookPublisher: Abingdon, U.K. ; New York, N.Y. : Routledge/Taylor & Francis Group, 2018 Description: viii, 224 p. : ill.ISBN: 9781138042162 (pbk.).
Contents:
Researching changing visitor preferences -- Understanding cultural and ethical research issues -- Starting the research process -- Choosing research participants -- Writing a visitor survey -- Administering visitor surveys -- Moderating focus groups -- Managing projective techniques and observation research -- Conducting visitor interviews -- Using social media to conduct research -- Analyzing research data -- Preparing the report and presentation.
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 600 (Browse shelf) In Cataloging 1 1000191029

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