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Winning at new products : accelerating the process from idea to launch / Robert G. Cooper.

By: Cooper, Robert G
Call number: 658.575 C778W 1993 Material type: materialTypeLabelBookPublisher: Reading, Mass. : Addison-Wesley, c1993. Edition: 2nd ed.Description: xiii, 358 p.ISBN: 0201563819.Subject(s): New products | Production management
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658.57 P832C Collaborative research in management : 658.57 T565K The key to profit : 658.575 C541H Hidden in plain sight : 658.575 C778W 1993 Winning at new products : 658.575 C899N 2000 New products management 658.575 C899N 2008 New products management 658.575 C899N 2011 New products management

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