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The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

Contributor(s): Batra, Rajeev. | David Shepard Associates
Call number: 658.84 N532 1995 Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, c1995. Edition: 2nd ed.Description: xiv, 493 p.ISBN: 1556238096.Subject(s): Direct marketing -- Data processing | Database marketing | Database management | Direct marketing -- Statistical methods
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หนังสือทั่วไป CL_General Book 658.84 N532 1995 (Browse shelf) Available 1 1000067570

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