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The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

Contributor(s): Batra, Rajeev. | David Shepard Associates
Call number: 658.84 N532 1995 Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, c1995. Edition: 2nd ed.Description: xiv, 493 p.ISBN: 1556238096.Subject(s): Direct marketing -- Data processing | Database marketing | Direct marketing -- Statistical methods | Database management
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658.84 L419E eDistribution 658.84 M345 2001 Marketing channels 658.84 N424B Building electronic commerce with Web database constructions 658.84 N532 1995 The new direct marketing : 658.84 N544L : 658.84 O48B Business auctions : 658.84 O48B Business auctions :

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