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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

By: Belch, George E
Contributor(s): Belch, Michael A.
Call number: 659.1 B427I 1995 Material type: materialTypeLabelBookPublisher: Chicago : Irwin, 1995 Edition: 3rd ed.Description: xxii, 762 p. : ill.ISBN: 256136963.Subject(s): Sales promotion | Communication in marketing | Advertising
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หนังสือทั่วไป CL_General Book 659.1 B427I 1995 (Browse shelf) Available 1 1000058574

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