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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]

Contributor(s): Parente, Donald.
Call number: 659.113 A244 Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing Publisher: Fort Worth, Tex. : Dryden Press, c1996 Description: xx, 363 p.ISBN: 0030128986.Subject(s): Advertising campaigns | Communication in marketing
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 659.113 A244 (Browse shelf) Available 1 1000084119

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