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The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler

Contributor(s): Lewis, Barbara R. | Littler, Dale.
Call number: 650.03 B632 (R.) Material type: materialTypeLabelBookSeries: The Blackwell encyclopedia of management. Publisher: Oxford : Blackwell Business, 1997 Description: 274 p.ISBN: 1557869391.Subject(s): Production management -- Dictionaries | Marketing -- Dictionaries
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