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Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras

Contributor(s): Laurent, Gilles. | Lilien, Gary L. | Pras, Bernard.
Call number: 658.83 R432 Material type: materialTypeLabelBookSeries: International series in quantitative marketing Publisher: Boston : Kluwer Academic, 1997, c1994 Description: xxii, 442 p.ISBN: 0792339388.Subject(s): Marketing research -- Congresses | Marketing research -- Europe -- Congresses | Marketing research -- United States -- Congresses
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.83 R432 (Browse shelf) Available 1 1000085852

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