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Advertising communications and promotion management / John R. Rossiter, Larry Percy

By: Rossiter, John R
Contributor(s): Percy, Larry.
Call number: 659.1 R835A 1998 Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing Publisher: Boston, Mass. : McGraw-Hill, 1998, c1997 Edition: 2nd ed., International ed.Description: xvi, 640 p. : ill.ISBN: 007053943X.Subject(s): Communication in marketing | Sales promotion | Advertising
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หนังสือทั่วไป CL_General Book 659.1 R835A 1998 (Browse shelf) Available 1 1000092418

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