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Cases in marketing management / by Kenneth L. Bernhardt and Thomas C. Kinnear.

By: Bernhardt, Kenneth L
Contributor(s): Kinnear, Thomas C.
Call number: 658.8 B527C 1997 Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Boston, Mass. : McGraw Hill, c1997. Edition: 7th ed.Description: xiv, 665 p. : ill., charts.ISBN: 0256204640.Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studies
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หนังสือทั่วไป CL_General Book 658.8 B527C 1997 (Browse shelf) Available 1 1000104116

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