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Brand asset management : driving profitable growth through your brands / Scott M. Davis

By: Davis, Scott M
Call number: 658.827 D264B Material type: materialTypeLabelBookSeries: The Jossey-Bass business & management series Publisher: San Francisco, Calif. : Jossey-Bass, c2000 Edition: 1st ed.Description: xvi, 265 p. : charts.ISBN: 0787950777.Subject(s): Brand name products | Product management | Brand name products -- United States | Product management -- United States
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หนังสือทั่วไป CL_General Book 658.827 D264B (Browse shelf) Available 1 1000112852

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