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Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

By: Shimp, Terence A
Call number: 658.82 S556A 2000 Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing Publisher: Fort Worth, Tex. : Dryden Press, c2000 Edition: 5th ed.Description: xxix, 674 p. : ill.ISBN: 0030211131.Subject(s): Communication in marketing | Sales promotion | Direct marketing | Advertising
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.82 S556A 2000 (Browse shelf) Available 1 1000113880
หนังสือทั่วไป CL_General Book 658.82 S556A 2000 (Browse shelf) Available 2 1000114190
หนังสือทั่วไป CL_General Book 658.82 S556A 2000 (Browse shelf) Available 3 1000125572

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