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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors

Contributor(s): Costa, Janeen Arnold. | Bamossy, Gary J.
Call number: 658.8348 M345 Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : SAGE, c1995 Description: ix, 341 p.ISBN: 0803953283.Subject(s): Marketing -- Social aspects | Communication in marketing -- Social aspects | Consumer behavior -- Cross-cultural studies | Ethnicity -- Cross-cultural studies | Intercultural communication
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หนังสือทั่วไป CL_General Book 658.8348 M345 (Browse shelf) Available 1 1000115432

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