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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By: Belch, George Edward
Contributor(s): Belch, Michael A.
Call number: 659.1 B427A 2001 Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing Publisher: Boston : McGraw-Hall, c2001 Edition: 5th ed., International ed.Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.ISBN: 0071180265.Subject(s): Sales promotion | Communication in marketing | Advertising
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หนังสือทั่วไป CL_General Book 659.1 B427A 2001 (Browse shelf) Available 1 1000123872

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