Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
By: Belch, George Edward
Contributor(s): Belch, Michael A.
Call number: 659.1 B427A 2001 Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing Publisher:
Boston :
McGraw-Hall,
c2001
Edition: 5th ed., International ed.Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.ISBN: 0071180265.Subject(s): Sales promotion | Communication in marketing | Advertising
| Item type | Location | Call number | Status | Date due | Copy No. | Barcode |
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CL_General Book | 659.1 B427A 2001 (Browse shelf) | Available | 1 | 1000123872 |
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