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Services marketing : people, technology, strategy / Christopher Lovelock.

By: Lovelock, Christopher H
Call number: 658.8 L911S 2001 Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice-Hall, c2001 Edition: 4th ed.Description: xviii, 717 p. : ill., charts.ISBN: 0130173924.Subject(s): Service industries -- Marketing | Professions -- Marketing
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หนังสือทั่วไป CL_General Book 658.8 L911S 2001 (Browse shelf) Available 1 1000125083

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