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Integrated marketing communications : the holistic approach / Tony Yeshin

By: Yeshin, Tony
Call number: 658.802 Y47I Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 2001, c1998 Description: xi, 354 p. : charts.ISBN: 0750619236.Subject(s): Communication in marketing
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หนังสือทั่วไป CL_General Book 658.802 Y47I (Browse shelf) Available 1 1000128781

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