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Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker

By: Lovelock, Christopher H
Contributor(s): Patterson, Paul. | Walker, Rhett H.
Call number: 658.800994 L911S 2004 Material type: materialTypeLabelBookPublisher: Australia : Pearson/Prentice-Hall, c2004 Edition: 3nd ed.Description: xii, 579 p. : ill., charts.ISBN: 1741031621.Subject(s): Service industries -- Australia -- Marketing | Service industries -- New Zealand -- Marketing | Service industries -- Pacific Area -- Marketing | Customer services -- Australia -- Marketing | Customer services -- New Zealand -- Marketing | Customer services -- Pacific Area -- Marketing
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หนังสือทั่วไป CL_General Book 658.800994 L911S 2004 (Browse shelf) Available 1 1000135429

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