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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

By: Parente, Donald
Call number: 659.113 P228A 2004 Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2004 Edition: 3rd ed.Description: xxvii, 404 p. : ill., charts.ISBN: 0324271905.Subject(s): Advertising campaigns | Communication in marketing
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หนังสือทั่วไป CL_General Book 659.113 P228A 2004 (Browse shelf) Available 1 1000137261

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