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Marketing research : an applied orientation / Naresh K. Malhotra

By: Malhotra, Naresh K
Call number: 658.83 M249M 2004 Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Education Prentice-Hall , c2004 Edition: 4th ed., International ed.Description: xxix, 713, 12, 34, 21, 2 p. : ill.ISBN: 0131217291.Subject(s): Marketing research | Marketing research -- MethodologyNotes: Includes CD-ROM disk
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